WIE and the Enlightened Corporate Machine

What is Enlightenment? Magazine (or WIE) has filled an intersting space in the publishing arena: the intersection of religion, philosphy, business, science and ecology.

In the March-May issue, the writers focus on the new generation of CEOs who are trying to apply their personal awareness of the world to the actions of their enterprises.

The issue titled, Will Big Business Save the World? features senior leaders from erstwhile enemies of global consciousness such as Nike, Unilever, Hewlett-Packard and McDonalds. They stand along side other long-time advocates for system change as Peter Senge of SOL, Walter Robb of Whole Foods Market, Inc., and Dadi Janki of the Brahama Kumaris World Spiritual University.

The WIE website is chock full of rich articles and audio interviews (requires monthly subscription) that take a good look at the complexity of the issues. Although the publication has a decidedly New Age viewpoint, the articles address real world problems and theoretical/theological debates without listing too far to the Left or Right or the spectrum. The primary focus is on connectivity instead of divisiveness, with white papers available directly from the coporations they analyze and opposing viewpoints.

Doing well by doing good requires taking it all in, and WIE is attempting to do just that.