From former Accelerator staffer, Leila Berkley:Check out a book out by a professor at the B-School at Michigan, C. K. Prahalad, titled The Fortune at the Bottom of the Pyramid, and is all about treating the world's poor as consumers (not poor) and giving them more choices, which will in turn help them. I think it (like many international development ideas) has some strong implications for our urban (or rural, for that matter) poor here in the states.
There is also an article online at changemakers.net.
From Amazon.com:
The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.
It is being done-profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.
In the book and accompanying CD videos, Prahalad presents...
Why what you know about BOP markets is wrong A world of surprises-from spending patterns to distribution and marketing
Unlocking the "poverty penalty"
The most enduring contributions your company can make Delivering dignity, empowerment, and choice-not just products
Corporations and BOP entrepreneurs Profiting together from an inclusive new capitalism
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