Today's NY Times Fixes column features a solution proposed by Vestergaard Frandsen, maker of the LifeStraw which operates under a "Humanitarian Entrepreneurship" business model, to address the lack of clean water that afflicts many parts of the world.
In essence, the idea is to use the proceeds of carbon credits, which are increasingly becoming freely traded on global exchanges (like stocks and bonds), to finance investments in clean water solutions (including post-implementation support), thus making the cost of clean water = ZERO. Since boiling water for purification customarily uses carbon emitting energy sources like wood, it not only makes logical sense but Vestergaard Frandsen will make more $$$ the more successful they are at scaling adoption.
If there's one constant in the private sector it's that companies that introduce new, seemingly viable business models create hordes of fast-followers. This competition generates innovative energy that refines and fine tunes approaches, lowers costs, and provides a platform to "scale" solutions.
If there's anything surprising about what seems to be a surge of activity from the private sector to generate "profits with a purpose", it might be that it's taken this long to realize that, where there are societal problems of almost unimaginable magnitude, the mechanics of markets may provide a solution that also creates shareholder value.
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